Monday, 21 January 2013
Wednesday, 5 September 2012
Why a great picture is still important in business.
A couple of years ago I started taking driving lessons (better late than never) and so I went online to look for an instructor.
As you can probably imagine there were a huge number of choices in my area. I eventually decided on one after a few hours of looking.
Was the choice based on pass rates? Nope.
How about a really impressive website? Not so much.
Maybe the price? No... Well ok, maybe a little bit but this still wasn't my main reason.
I chose the instructor who looked friendly in her picture. My reasoning being that I was going to have to spend hours in a car with her so it needed to be someone who I could get along with (and as it turned out I needed two tests this time a lot longer than I was expecting...).
Your business works hard at projecting the right image, from it's website through to flyers and brochures and even how staff dress, but there are still a whole bunch of businesses that end up with photographs of their staff that are little more than (or in some cases exactly the same as) snapshots that belong on Facebook. What do they say about you?
An example. I was at a music festival and my friend's son took a picture of me in a helmet he'd just bought that happened to match the T shirt I was wearing at the time.
Pretty right? This went straight up on Facebook and caused a large amount of hilarity. Fair enough. It's a snapshot taken at an event, people want to see silliness. But would you hire this guy to take your wedding photographs?
How about this one:
The thing that a lot of people forget is that a photograph can say an awful lot about you. The subconscious cues really do have an effect on the viewer.
Lets look at angles.
I took both of these portraits on the same day using the same equipment but they have a very different effect. The one on the left is taken from a slightly lower angle. this emphasises the strength of the jaw, closes the eyes a little and makes the subject seem much more dominant and perhaps a little aggressive. On the right, from an angle that is much more level with the eyes he seems more approachable, more friendly (for the record he's a really nice guy, not scary at all).
So what does your photograph say about you?
If you want to have some great portraits taken I'm currently running a competition to win a day of photography for your business for free. There are also other prizes of discounts.
Details here http://bit.ly/NJLzHQ
You just need to send me a DM on Twitter or an email to enter.
As you can probably imagine there were a huge number of choices in my area. I eventually decided on one after a few hours of looking.
Was the choice based on pass rates? Nope.
How about a really impressive website? Not so much.
Maybe the price? No... Well ok, maybe a little bit but this still wasn't my main reason.
I chose the instructor who looked friendly in her picture. My reasoning being that I was going to have to spend hours in a car with her so it needed to be someone who I could get along with (and as it turned out I needed two tests this time a lot longer than I was expecting...).
Your business works hard at projecting the right image, from it's website through to flyers and brochures and even how staff dress, but there are still a whole bunch of businesses that end up with photographs of their staff that are little more than (or in some cases exactly the same as) snapshots that belong on Facebook. What do they say about you?
An example. I was at a music festival and my friend's son took a picture of me in a helmet he'd just bought that happened to match the T shirt I was wearing at the time.
Pretty right? This went straight up on Facebook and caused a large amount of hilarity. Fair enough. It's a snapshot taken at an event, people want to see silliness. But would you hire this guy to take your wedding photographs?
How about this one:
Better. Nice lighting, a bit of gentle photoshopping (not that I'm vain or anything) and presenting a much better, professional image. This is the portrait I use for my LinkedIn and Twitter profiles.
The thing that a lot of people forget is that a photograph can say an awful lot about you. The subconscious cues really do have an effect on the viewer.
Lets look at angles.
I took both of these portraits on the same day using the same equipment but they have a very different effect. The one on the left is taken from a slightly lower angle. this emphasises the strength of the jaw, closes the eyes a little and makes the subject seem much more dominant and perhaps a little aggressive. On the right, from an angle that is much more level with the eyes he seems more approachable, more friendly (for the record he's a really nice guy, not scary at all).
So what does your photograph say about you?
If you want to have some great portraits taken I'm currently running a competition to win a day of photography for your business for free. There are also other prizes of discounts.
Details here http://bit.ly/NJLzHQ
You just need to send me a DM on Twitter or an email to enter.
Friday, 13 April 2012
Little scam alert
For the last half hour or so I've had 'David', his supervisor 'Charlie' and a third senior supervisor (whose name I didn't even bother to remember) all with very strong Indian acents trying to tell me that my computer was seriously infected with malware and files that hamper my internet and all sorts of horrible things!
I was dubious to say the least (hey, my Norton antivirus is bang up to date on its definitions) but went through the process with them just to see what they would do.
I asked repeatedly what the error message consisted of, they couldn't tell me - Clue 1.
I asked what the name of the malicious file was. Apparently a really serious W52 malware that I couldn't find on any search - Clue 2.
They got me to hold down the windows key and hit R - which brings up the run window and then got me to start up my event viewer (this is a little program that lets you see all the litle messages that go in the background of your computer). They talked me through (about five times really slowly) how to filter the list so that I could see lots of scary looking red exclamation marks and yellow warning triangles.
I gasped as they showed me my error logs on event viewer!
I shuddered at how my antivirus wasn't protecting me!
I shrieked when told that I was told that online shopping sites actually aren't secure and they download malicious files to my computer!
He then, very politely, directed me to a site www.windowspccure.com and asked me to login so that he could help me deal with all the horrible internet nasties that had made it onto my computer - and there was Clue 3.
I asked him to wait as the web page was loading (yet more evidence that my computer is being eaten at by nasty little gremlins!) and I did a quick google search.
Guess what, there have been a few scams done in exactly this way over the last couple of years.
All of them originated from India, all of them asked you to login to a website so they could take control of your pc and help you with your problems - presumably one of which is that you have too much money and they'd like to relieve you of that burden.
I didn't login to their site, told them I knew it was a scam and hung up.
Things to remember:
Don't for goodness sake login to that Windows PC Cure website on the link above.
If you allow someone to have remote access to your computer they will be able to get hold of all your records, bank data and any other little juicy bits and pieces you have on there.
Microsoft does not do cold calling regarding anything, much less any error reports that come through to them.
Your computer will have a whole list of little things going on if you look at Event Viewer, the majority of which are no big deal.
Make sure your computer is virus protected (yes even you Mac users given the discovery of the first Mac OSX virus - details and removal tool here ).
Please pass this on and lets put these scammers out of business.
I was dubious to say the least (hey, my Norton antivirus is bang up to date on its definitions) but went through the process with them just to see what they would do.
I asked repeatedly what the error message consisted of, they couldn't tell me - Clue 1.
I asked what the name of the malicious file was. Apparently a really serious W52 malware that I couldn't find on any search - Clue 2.
They got me to hold down the windows key and hit R - which brings up the run window and then got me to start up my event viewer (this is a little program that lets you see all the litle messages that go in the background of your computer). They talked me through (about five times really slowly) how to filter the list so that I could see lots of scary looking red exclamation marks and yellow warning triangles.
I gasped as they showed me my error logs on event viewer!
I shuddered at how my antivirus wasn't protecting me!
I shrieked when told that I was told that online shopping sites actually aren't secure and they download malicious files to my computer!
He then, very politely, directed me to a site www.windowspccure.com and asked me to login so that he could help me deal with all the horrible internet nasties that had made it onto my computer - and there was Clue 3.
I asked him to wait as the web page was loading (yet more evidence that my computer is being eaten at by nasty little gremlins!) and I did a quick google search.
Guess what, there have been a few scams done in exactly this way over the last couple of years.
All of them originated from India, all of them asked you to login to a website so they could take control of your pc and help you with your problems - presumably one of which is that you have too much money and they'd like to relieve you of that burden.
I didn't login to their site, told them I knew it was a scam and hung up.
Things to remember:
Don't for goodness sake login to that Windows PC Cure website on the link above.
If you allow someone to have remote access to your computer they will be able to get hold of all your records, bank data and any other little juicy bits and pieces you have on there.
Microsoft does not do cold calling regarding anything, much less any error reports that come through to them.
Your computer will have a whole list of little things going on if you look at Event Viewer, the majority of which are no big deal.
Make sure your computer is virus protected (yes even you Mac users given the discovery of the first Mac OSX virus - details and removal tool here ).
Please pass this on and lets put these scammers out of business.
Labels:
pc support scam
Monday, 13 February 2012
Wednesday, 1 February 2012
Yep, that's why I do this.
I'm just in the process of getting prepard for my first ever wedding fair on Sunday ( The East Midlands Wedding Show , if you're in the area drop by and say hi) and amongst all of the decision making on what to wear and how to present myself I've been sorting out which pictures to show.
The albums were decided on weeks ago (hey, getting stuff custom made in Italy isn't an overnight thing), the flyers are just right and the canvasses look really cool so it's all down to what I'm going to be showing on my nice big monitor slideshow.
Looking back on some of the pictures from the last few weddings I've done I started smiling, even had a giggle at a few. I got reminded that encouraging 230 people to do jazz hands for a photograph just so I could get them smiling and enjoying having their picture taken was a huge amount of fun.
I really like looking at the pictures, I know the happy couples do too. It's nice to be involved in what is a really romantic occasion with (usually) some laughs thrown in.
That's why I do wedding photography and it's nice to remind myself of that.
Monday, 30 January 2012
An inspiration? Me? Gosh. And why a red dress is important.
There's a bit of back story with this one, so I hope you're sitting comfortably.
A couple of weeks ago a rather nice man came round to my house from RSG Portable Appliance Testing (who are very reasonably priced, efficient and get back to you promptly - no, I'm not on commision) to do the tests on my gear to make sure it's all safe. So while he was doing lots of technical things I made him a coffee and we got chatting.
He mentioned his girlfriend was just doing an online photography course and was having a few issues with portraits. I said that she should drop me a message if she needed a little chat so a few days later she did.
So on Saturday I picked up a few things and droppped round to her flat.
She seemed a little nervous at first but we got talking about a few things and some silly jokes later we got into the reason I was there. Her dad is into photography and she wanted to learn some more herself so she went to a local photography club (which she found to be quite stuffy) and with the course that she was doing she was finding some of it a bit difficult.
Now just to be clear - I'm a firm believer that if somone is trying to teach you something and you don't understand it it's not your fault it's their's. They need to find a better or different way to explain it so it makes sense to you. End of. Looking briefly through the course materials it seemed like there was a lot of space taken up saying what to do, but not really a massive amount of detail on how to do it well.
So anyway, we got to talking about portraits and she showed me some printouts of her assignment, which was to take two with natural light and two with artificial light. The natural light ones actually weren't too bad, the artificial light ones were less succesful, but they all had a similar problem which is quite common when people first start taking portraits. Their faces, particularly their noses, were slightly distorted. They seemed out of proportion, you ever had that? Well there's a very easy fix.
Step back and zoom in
This is going to sound really stupid but if something is closer to you it looks bigger. We all know this. So when you're taking a photograph if you have the camera really close to the person's face anything that sticks out towards you will become bigger in the final shot. The nose is a common one, but if they have angled their head up a bit the chin will look a lot broader (actually a good sneaky trick to make men look like they have a strong jaw too if used carefully).
So we chatted some more and she said that her pictures weren't as sharp as she'd like them to be. I asked to see her bridge camera and noticed it was already in manual mode. Yay! She had the confidence to take the training wheels off and make all the decisions herself.
I had a look at the pictures on her laptop (and zoomed right in) that she wasn't happy with and saw the problem she was having wasn't with the focus but parts of the picture that should be dots (pores in the skin for example) were actually very short lines, again a common issue but easy to solve.
Shutter Speed
Some of the portraits she'd taken it were in quite dark conditions so she'd looked at her light meter, adjusted her settings and then taken the shot. All good so far. The problem was that, looking at the data for the picture on her computer, she had set the shutter speed far too slow (in the case of the one I looked at it was about a third of a second). If you're taking a photograph of a person and you're hand holding the camera it's a good idea to have a reasonably fast shutter speed, anything from 1/50 of a second and up, so you don't risk a slight blur when you take the picture or if the person moves a little. It also depends on the lens you're using and how good you are at keeping the camera really still but this is a reasonable rule of thumb.
Now you can go slower than this but you would need to experiment with what works for you.
So after that she had a look in my camera bag (lust shining in her eyes) and then I told her how much it all cost (starting her wondering what the hell she's gotten herself into with this photography thing).
We talked about her next assignment, which is to recreate a photograph she likes and had a quick browse through some of the ones already done by other people on the course... Hmmmm.
I reckoned she could do better than most of them.
After some looking around online and talking about what sort of thing she liked and how to see where the light was coming from in the shots (hint - look for the reflections in the eyes and where the shadows are falling) I suggested she tried to recreate one of my favourite portraits:
Later that day she posted on Facebook that she'd had an inspirational afternoon, I got a kind of warm fuzzy feeling from that, and what did it cost me?
This got me to thinking. I like helping other people, I like the feeling it gives me so why don't I do it more often?
I've seen an idea floating around online started by The Bloggess involving the travelling red dress. Essentially it boils down to women giving themselves a boost by wearing an absolutely beautiful but thoroughly impractical red dress (imagine going down to the supermarket in a red ballgown on a Wednesday afternoon for no other reason than to feel wonderful).
The dress then gets handed on to someone else and they do it too. I liked the idea so much I've liked the Travelling Red Dress Facebook Page and offered to donate my services as photographer for a red dress day.
A couple of weeks ago a rather nice man came round to my house from RSG Portable Appliance Testing (who are very reasonably priced, efficient and get back to you promptly - no, I'm not on commision) to do the tests on my gear to make sure it's all safe. So while he was doing lots of technical things I made him a coffee and we got chatting.
He mentioned his girlfriend was just doing an online photography course and was having a few issues with portraits. I said that she should drop me a message if she needed a little chat so a few days later she did.
So on Saturday I picked up a few things and droppped round to her flat.
She seemed a little nervous at first but we got talking about a few things and some silly jokes later we got into the reason I was there. Her dad is into photography and she wanted to learn some more herself so she went to a local photography club (which she found to be quite stuffy) and with the course that she was doing she was finding some of it a bit difficult.
Now just to be clear - I'm a firm believer that if somone is trying to teach you something and you don't understand it it's not your fault it's their's. They need to find a better or different way to explain it so it makes sense to you. End of. Looking briefly through the course materials it seemed like there was a lot of space taken up saying what to do, but not really a massive amount of detail on how to do it well.
So anyway, we got to talking about portraits and she showed me some printouts of her assignment, which was to take two with natural light and two with artificial light. The natural light ones actually weren't too bad, the artificial light ones were less succesful, but they all had a similar problem which is quite common when people first start taking portraits. Their faces, particularly their noses, were slightly distorted. They seemed out of proportion, you ever had that? Well there's a very easy fix.
Step back and zoom in
This is going to sound really stupid but if something is closer to you it looks bigger. We all know this. So when you're taking a photograph if you have the camera really close to the person's face anything that sticks out towards you will become bigger in the final shot. The nose is a common one, but if they have angled their head up a bit the chin will look a lot broader (actually a good sneaky trick to make men look like they have a strong jaw too if used carefully).
So we chatted some more and she said that her pictures weren't as sharp as she'd like them to be. I asked to see her bridge camera and noticed it was already in manual mode. Yay! She had the confidence to take the training wheels off and make all the decisions herself.
I had a look at the pictures on her laptop (and zoomed right in) that she wasn't happy with and saw the problem she was having wasn't with the focus but parts of the picture that should be dots (pores in the skin for example) were actually very short lines, again a common issue but easy to solve.
Shutter Speed
Some of the portraits she'd taken it were in quite dark conditions so she'd looked at her light meter, adjusted her settings and then taken the shot. All good so far. The problem was that, looking at the data for the picture on her computer, she had set the shutter speed far too slow (in the case of the one I looked at it was about a third of a second). If you're taking a photograph of a person and you're hand holding the camera it's a good idea to have a reasonably fast shutter speed, anything from 1/50 of a second and up, so you don't risk a slight blur when you take the picture or if the person moves a little. It also depends on the lens you're using and how good you are at keeping the camera really still but this is a reasonable rule of thumb.
Now you can go slower than this but you would need to experiment with what works for you.
So after that she had a look in my camera bag (lust shining in her eyes) and then I told her how much it all cost (starting her wondering what the hell she's gotten herself into with this photography thing).
We talked about her next assignment, which is to recreate a photograph she likes and had a quick browse through some of the ones already done by other people on the course... Hmmmm.
I reckoned she could do better than most of them.
After some looking around online and talking about what sort of thing she liked and how to see where the light was coming from in the shots (hint - look for the reflections in the eyes and where the shadows are falling) I suggested she tried to recreate one of my favourite portraits:
Gloria Swanson by Edward Steichen for Vanity Fair - 1924
It does require some care and attention to detail, particularly with where the focus is and where the light is falling on the subject, but is doable without huge amounts of expensive lighting equipment.
So I left her feeling pretty happy and excited and went home to the pile of washing up I ought to have done earlier (my wife puts up with a lot).
Later that day she posted on Facebook that she'd had an inspirational afternoon, I got a kind of warm fuzzy feeling from that, and what did it cost me?
A little petrol and a couple of hours.
This got me to thinking. I like helping other people, I like the feeling it gives me so why don't I do it more often?
I've seen an idea floating around online started by The Bloggess involving the travelling red dress. Essentially it boils down to women giving themselves a boost by wearing an absolutely beautiful but thoroughly impractical red dress (imagine going down to the supermarket in a red ballgown on a Wednesday afternoon for no other reason than to feel wonderful).
The dress then gets handed on to someone else and they do it too. I liked the idea so much I've liked the Travelling Red Dress Facebook Page and offered to donate my services as photographer for a red dress day.
I'll let you know how it all turns out.
Sunday, 29 January 2012
A little side project
So anyway, my wife has been struggling with her barely functioning laptop for quite some time. It kept misbehaving, doing impressions of a moody teenager and having a tantrum for no reason and generally dying on her when she least expected it.
So this year in the January sales she got a new one.
It's shiny.
It's red.
It actually functions as something other than a doorstop.
In short, it works.
So she made a simple request for me to video her destroying the old one, giving vent to all those frustrations that had built up over the many many months of trying to coax some life out of it.
Then she turned her back for one second and I'd done a storyboard, scouted locations, thought through her makeup and wardrobe and had a great idea about the song I wanted the destruction to occur to.
So, after spending a long time editing it all together I present the End of the PoS.
Thanks go to Tova for being generally wonderful and wearing not a lot in very chilly weather and to the lovely chaps who are Talanas for allowing me to use their carefully thought out and meticulously performed music for what is, in essence, actually pretty silly.
Hope you like it.
So this year in the January sales she got a new one.
It's shiny.
It's red.
It actually functions as something other than a doorstop.
In short, it works.
So she made a simple request for me to video her destroying the old one, giving vent to all those frustrations that had built up over the many many months of trying to coax some life out of it.
Then she turned her back for one second and I'd done a storyboard, scouted locations, thought through her makeup and wardrobe and had a great idea about the song I wanted the destruction to occur to.
So, after spending a long time editing it all together I present the End of the PoS.
Thanks go to Tova for being generally wonderful and wearing not a lot in very chilly weather and to the lovely chaps who are Talanas for allowing me to use their carefully thought out and meticulously performed music for what is, in essence, actually pretty silly.
Hope you like it.
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